Polar Plunge – New Year’s Day! Join the masses as they take a plunge into the freezing waters of Geneva Lake on New Year's Day.  The plunge will take place at 12:00 on the Williams Bay Beach at Geneva Street, just east of Edgewater Park. In the event that the beach is frozen, the plunge will take place at Pier 290 at 1 Leichty Drive in Williams Bay. If you prefer to observe rather than participate, you can watch from the shoreline.

For a list of other fun things happening in the Lake Geneva area, visit the Best of Lake Geneva's Event Calendar.